FeedBurner has burned over a million feeds*, according to FeedBurner’s statistic page. Some other stats from the page are (as of Oct. 5):
I would like to know how many of those feeds are active though.
*FYI: There are currently 108.1 million blogs, according to Technorati.
I was a bit shocked when I see that the FeedBurner Blog is telling its users to send sticker requests to the Googlified mailing address. Turns out that they recently moved to the Google Chicago office and wants the users to send (snail) mails to their “Googlified” address, instead of the old office address.
I am going spend two of my forever stamps to send the sticker request from my (official?) Googlified mailing address to their Googlified address. :)
FeedBurner co-founder and COO Steve Olechowski says on his blog that he’s currently working with the Googlers to integrate FeedBurner into AdSense.
So as most of you know by now, FeedBurner is now part of Google and I’m now working on the AdSense Product Management team helping integrate all we built over the last three years into Google.
AdSense for Feeds needs this one.
Google is slowly integrating FeedBurner and Google services. Blogger today introduced a new feature that allows users to redirect their feed traffics to FeedBurner so that your FeedBurner subscriber count would be more accurate.
To enable this new feature, go to Settings->Site Feed under the blog that you want to change, scroll down to Post Feed Redirect URL then enter your FeedBurner URL there. Since this feature is not limited only to FeedBurner, you can also enter URL from other feed mashing services where your feeds are hosted on.
They are using the 302 (Moved Temporarily) redirect for this, if you are into these kind of stuff. :)-
On a related note, Blogger’s Polls feature that announced two weeks ago has “graduated from Blogger in Draft“.
Google yesterday quietly made FeedBurner’s MyBrand service available free to all existing and new users, which used to be $3-$14 per month. According to this FeedBurner page, MyBrand is “a premium FeedBurner service that allows publishers to showcase their feeds by serving them from their own domain.” That means, instead of having your FeedBurner feed URL like feeds.feedburner.com/googlified, you can have something like feed.mydomain.com but still having your feeds hosting on their servers.
Also, FeedBurner PRO ($4.99/month) now has a 15-trial that allows users to test out the advanced features. The PRO version has two features that are not available to the free version. The ability to let you see the “unique number of people who view or click your feed content” and to see the number of pageviews for each individual post.
I hate trial services.
UPDATE: The FeedBurner Blog announced that all the PRO services are now free for life! Yeh! Well, am I going to use it? Maybe, if the things are working out.
[via UnderGoogle, thanks Carlos]
After the official announcement of the Google-FeedBurner acquisition, the FeedBurner team had the final party as the FeedBurner team. I was probably subscribing their blogs when they were partying. (no, I was not at the party)
I have put up a feed of all FeedBurner team members’ blogs (13 but expanding. Flickr stream included) using Google Reader, you can subscribe it here.
I didn’t know that Google has a alcohol policy… Well, I don’t drink. That’s it. :)
[photo from FeedBurner Fotos]
Both of the Official Google Blog and the FeedBurner Blog confirmed that Google has indeed acquired FeedBurner as posted previously. Although the amount Google paid for FeedBurner was not disclosed, but Michael Arrington speculated that it would be around $100 million. Just as I have said, Google is more over with FeedBurner’s advertising program than it’s technology. (AdSense for Feeds didn’t go well)
Q. Why did Google acquire FeedBurner?
A. Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner’s technology and talented team are a great addition to Google’s current solutions for advertisers and publishers.
This is part from the FAQ is quite interesting to me.
Q. Will Google assume full operational control of FeedBurner, or will FeedBurner remain autonomous?
A. We are excited to have the FeedBurner team join the Google team. The FeedBurner website will remain operational as we continue to integrate their technologies with Google’s tools.
I think we will probably see some changes (/new features) in Analytics, Google Webmaster Tools (see how many people subscribed to their feed), AdSense (a revamped AdSense for Feed) or Google Reader soon.
Some facts & stats from FeedBurner:
UPDATE: Google and FeedBurner has been negotiating the deal at least since December 2006, according to Jason Shellen, Product Manager of Google Reader.
Michael Arrigington of TechCrunch said that the rumors about Google acquiring FeedBurner “are accurate and are now confirmed according to a source close to the deal.” If this is true, then the acquisition will cost Google $100 million in cash. That would be about $236 per publisher.
If the deal is for real, I think Google is probably interested more in FeedBurner’s advertising program than its technology.
