Googlified

The Inside AdWords Blog announced that the Google Audio Ads program’s beta stage comes to an end and will be “rolling out to all advertisers this month“. Google created a Beginner’s Guide for new advertisers that are new to radio advertising, which cover tips of how to launch a successful radio campaign.

For advertisers that launched one or more 30-second radio ads by June 30, 2007 using the Google Ad Creation Marketplace, Google will reward them $400 Audio Ads credit. You can learn more about the offer here.

Google today announced that they have signed a multi-year agreement with Clear Channel Radio, the largest radio station group owner in the United States with more than 1,200 stations, which 675 of them will be broadcasting ads bid by advertisers on Google Adwords.

Hisssssssy. (static noise from the radio)

also read: Google AdSense for Audio Now Compatible with Industry Leading Station System Providers - Google Press Center

Google is now promoting its “NextGen” Audio Ads on Google’s search result pages when you search for “radio ads“. There are three versions of the ad, one of them is “Audio Ads by Google - Learn more about radio advertising with Google. Contact us today.” The landing page says,

Interested in advertising your business on the radio?

Google Audio Ads allows you to broadcast your message to thousands of listeners and brings simplicity, efficiency, and accountability to radio advertising. Here’s a brief overview:

Select from hundreds of radio stations across the U.S. to run your audio ads

Target your customers by station type, demographics, and time of day

View online reports that show you when and where your ad played

Listen to real-time recordings of your ads as they were played on the radio

and follow by contact information of their sales offices in New York, Atlanta, Chicago, and Los Angeles. [via Google Blogoscoped]

Donna Bogatin has an exclusive look at the Google Radio Advertising program, which is still testing in beta. In Donna’s post, there are some screen shots, perhaps from a PowerPoint slides, explain how Google Audio Adverting program will work for advertisers.

• How Google Brings Advertisers and Stations Together

National and local advertisers and agencies can gain fast, customized access to thousands of stations through Google’s digital, automated platform and receive real-time information as campaigns air.

• How Google Delivers Ads to Radio

1. Station inventory management system and studio log.
2. Google links electronically with stations to search for inventory that fits advertiser criteria.
3. Inventory is paired with advertiser requests.
4. Google delivers automated order to radio station and reserves inventory.

Google now has ads playing in 863 stations, 87% coverage in the U.S., and 19 of the top 25 markets. There are 300 million impressions generated weekly, according to the screen shots on ZDNet, of course.

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