new google analytics, finally

The Google Analytics Blog today unveiled the new version of Google Analytics at the Emetrics Summit in San Francisco. The blog post says that the users will be seeing the new version in the next few weeks. Many accounts already have the new interface, so check yours here. If you just want to see the new version, go register yourself a new Google account. :)

So, what’s new and improved?

  • User Interface: Redesigned for greater customization and presents data more clearly and in context
  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and tips are available from every report.

You can find out the improvements in the new version here and a tour of the new features here.

Justin, you have picked the wrong time to ask “Did Google & Jeffrey Veen forget about Measure Map?” Measure Map is what they have been working on to for the new version of Google Analytics. :)