doubleclick acquired by google

Google has acquired DoubleClick as the rumors hinted. This acquisition will cost Google $3.1 billion dollar in cash, and “DoubleClick will become a wholly-owned subsidiary of Google” until they have finalized with the integration plan.

Google stated that it will be “significantly benefiting customers and consumers“:

  • For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
  • For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
  • For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

To learn more about the acquisition, see the press release or check out the FAQ[pdf].

Google will be having 1,200 more employees after the acquisition, calling them the DoubleClickers? :)