Google Analytics Benchmarking & Data Sharing
Analytics March 6th, 2008 - By Haochi
The Google Analytics Blog announced two new features to the service yesterday, benchmarking and data sharing. The benchmarking feature lets Analytics users to compare their sites’ data to other similar-size sites, either in the same category or in a different category (horizontal & vertical comparison).
However, in order to enable the benchmarking service, the users will need to opt-in to the data sharing program which you agree to share your site’s traffic data with other users, “in an anonymous form, … [with] all identifiable information about your website [removed].” The settings can be found under your account’s “Edit Account” page (”Analytics Settings” -> “Edit Account and Data Sharing Settings”).
I opted-in the program about 30 minutes ago but the benchmarking link isn’t showing up on the sidebar yet, so I guess it will take them a moment.
March 7th, 2008 at 12:49 am
Cool! Opted in. :)
March 13th, 2008 at 10:52 am
Is this really usefull?
March 13th, 2008 at 5:33 pm
It says that it will take about two weeks before I can use the feature so I don’t know yet. It sounds like it’s pretty useful if you want to see you competitors’ stats.