Google Analytics Gets New Features
Analytics October 16th, 2007 - By Haochi
Google today announced that they will be rolling out a couple of new features to Google Analytics soon. One of the new feature is Site Search Overview (pictured above), allows users of Google Analytics to learn more about how their visitors interact with the sites’ searching functionality (if your site has one), such as what people searched for and where the searches lead.
The other feature is Event Tracking, it measures users’ “engagement with a site’s interactive elements, such as Ajax, Javascript, Flash movies, page gadgets, downloads, and other multimedia Web 2.0 experiences.”Google says that site owners need to update their pages’ tracking script from urchin.js to ga.js in order to use this feature.
Also, Google finally releases Urchin Software, an update version of Urchin 5, which analyzes web server logs and displays traffic information pretty much the way Google Analytics does.
I personally use Google Analytics less and less after they disabled the old interface. Sigh.
[screenshots from Google Blogoscoped]
October 17th, 2007 at 12:25 pm
Yeah, I miss the old interface too. I do like the customizable dahsboard, though.
October 20th, 2007 at 5:14 am
I’m getting used to the new interface and find all the graphs very interactive … Haochi, you should open up and try something new :P