Googlified

Wired blog Epicenter reports that Google may have bought online address book service Plaxo for around $200 million. From Plaxo’s About Page,

Plaxo provides a free service that securely updates and maintains the information in your address book. Plaxo is the universal digital assistant; available to you wherever and whenever you need it to keep you organized, on top of your life and in touch with those you care about.

Plaxo claimed to have 15 million registered users (as of September 2006), and like Google, the company is based in Mountain View, California. A partner of Google on OpenSocial, Plaxo has a service called Plaxo Pulse which “enables sharing of content from multiple different sources across the social web, including blogs, photos, social networking services, rating services, and others.” [Wikipedia] (Like FriendFeed)

They recently launched a service called Public Profiles employing Google’s Social Graph API.