Googlified

Google today officially announced Gadget Ads, “customized [interactive, engaging, and appealing] ‘mini-sites’ that run as ads on AdSense publisher websites, [which] simultaneously providing value to advertisers while getting visitors to stick around your site.”

Currently, it’s available to a limited number of AdWords advertisers, but it will soon expand to other users. If you are part of it, you should have received an invitation and you can start making your own gadget ads. You can find the “How to Build Google Gadget Ads” document here and an “fully-equipped” online gadget editor that “lets you quickly build, test, and validate your gadget ads” here.

Well, they are still ads, aren’t they?