dark google

The Official Google Blog is debunking the popular “Black Google Saves Energy” myth that’s running around the WorldWildWeb recently.

[O]ur own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage. Detailed results from a new study confirm this.

I suggest Blackle to change their tagline to “Over 100 thousand watts wasted” to avoid misguidance. Sweet, if you need a slogan for you startup, contact me. :)

[Screenshot by Jarques Pretorius]