adscape media

There’s been some talks today about Google to acquire the San Francisco based Adscape Media, an in-game advertising company that sells dynamic and static ad-units on PC, mobile, and console games.

The total market spending on in-game advertising will reach more than $700 million by 2010, up from $56, according to a Yankee Group study. Sure Google wants to grab a piece of that, as well as from newspaper and radio advertising. :)