Google marketing principles

This photo is a little bit older than a year, and you have probably seen it somewhere else before, but Google still employs these 7 principles for marketing:

  1. Result must be trackable
  2. Promote trial
  3. Let other speak for you
  4. Data. Not hype.
  5. You’re smart. And your time matters.
  6. We’re serious. Except when we’re not.
  7. Big ideas move us.

[Photo by Niall Kennedy, used under a Creative Commons license]