Look Into Google Radio Advertising
Radio November 28th, 2006 - By Haochi
Donna Bogatin has an exclusive look at the Google Radio Advertising program, which is still testing in beta. In Donna’s post, there are some screen shots, perhaps from a PowerPoint slides, explain how Google Audio Adverting program will work for advertisers.
- How Google Brings Advertisers and Stations Together
- How Google Delivers Ads to Radio
National and local advertisers and agencies can gain fast, customized access to thousands of stations through Google’s digital, automated platform and receive real-time information as campaigns air.
1. Station inventory management system and studio log.
2. Google links electronically with stations to search for inventory that fits advertiser criteria.
3. Inventory is paired with advertiser requests.
4. Google delivers automated order to radio station and reserves inventory.
Google now has ads playing in 863 stations, 87% coverage in the U.S., and 19 of the top 25 markets. There are 300 million impressions generated weekly, according to the screen shots on ZDNet, of course.
November 29th, 2006 at 7:34 am
Print advertising may also join efforts by Google to expand into radio and video ads, allowing Google to move beyond its Web-search marketing business even more so: Google Test Print Ad Service
November 29th, 2006 at 5:59 pm
There is absolutely nothing new about this. It’s simply the dMarc Broadcasting sales pitch rebranded as Google. For direct response radio advertising agencies, this is a disappointment. We’ve worked with dMarc and they don’t provide better rates than we can get in 99% of cases.
November 29th, 2006 at 6:13 pm
Hope with the help of Google, this could be better now.