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eCommerce Consultants

Creating your own eCommerce website is not an easy thing to do. This is especially true if you are not familiar with building a website from scratch. Fortunately, the average person does not need to know these things in order to create his or her own successful online business. Because online businesses are so common these days, eCommerce consulting has become increasingly popular. What exactly do eCommerce consultants do? To put is very simply, an eCommerce consultant will basically advise you on every aspect of your online business in order to make it as successful as it can possibly be. Here are some of the things an eCommerce consultant can help you with.

1. Domain name

Choosing a name for your website is often easier said than done. Most people want to have the name of their domain be identical to the name of their business. An eCommerce consultant can help you brainstorm good names for your online business to make it stand out from the crowd, as well as being memorable to the public.

2. Marketing

Even if you create the greatest website for your online business in the history of the Internet, it will not matter if nobody knows it exists. This is why marketing your website is so vitally important, especially when you are first trying to get your business off the ground to develop your brand. An eCommerce consultant will teach you all of the best ways to market your online business. You will learn how to master social media so that you can use it to your advantage. You will also learn all of the latest information of current search engine optimization techniques. Getting the message out to the general public that you are open for business is very important. It is equally important to let the public know what products and services your business provides. The marketing techniques that an eCommerce consultant will teach you will go a long way towards making your brand known to people in your target demographic.

3. Software

Many eCommerce consulting firms can also provide you with software that will help you to get your site off the ground. This software can deal with many different aspects of your site, such as support, management, payment processing, customization, marketing and storefront. The consultant will show you how to use each of these features to enhance your site so that it more effectively presents the merchandise you are trying to sell.

4. Web design

How your site looks is obviously the first thing that people will notice. As the old saying goes, you never get a second chance to make a first impression. If your site looks like something out of the Stone Age, you may have some difficulty getting people to take your business seriously. If you want people to respect you in real life, you wear nice clothes. If you want people to respect you in cyberspace, have a web designer spruce up your site so it looks very modern.

Targeting a Digital Audience

With the Internet, today’s businesses need to have a digital audience, even if they are not selling their products and services online. This is because Internet users are getting used to the fact that they can contact companies with questions, concerns, suggestions and other information. They like the fact that they can interact with the people they purchase from.

Your online content is a great way to reach your audience, but you can also go beyond just reaching your audience and selling products. You can also monetize your digital data so that you can make a profit from things such as videos, email and mobile apps. Just because your providing these things to a wide audience for free doesn’t mean that what you put out lacks value. With a simple process, you can install advertising into these online content elements so that your audience can find what they are looking for and you can still earn money on free content. It’s that simple.

If you are interested in making a profit from all of the digital content you produce and distribute, there are plenty of ways you can utilize your digital audience. You can find out how now to start earning today.

6 Must-Read Social Media Marketing Tips

Unless you’ve been living in a cave, you probably know that leveraging social media and digital marketing is the only way to reach today’s consumers. There’s a wealth of information out there if you want to learn the ropes. Here are a few tips to get you started.

1. Use social media to encourage your audience to submit their own content. This will give you great insight into what your audience it interested in.

2. If you want to create a Facebook ad, you may be barred from using too much text. Use visual typography to bypass this restriction.

3. Even if you’re selling a product, this shouldn’t be the focus of your blog. Your blog should focus on improving your readers’ lives – if you can gain their trust, you’ll encourage them to purchase your product.

4. When writing for a B2B audience, make sure your content is technical and written by an expert.

5. Appeal to your customers’ soft sides. What do people love? Puppies, babies, mom… think of how you can reach their personal side. Whenever possible, use storytelling in your message.

6. Even if some of your readers never actually buy anything from you, continue to provide them with useful information – at the very least, you’ll gain a reputation for being helpful, which will help with word-of-mouth.

You don’t have to handle marketing all on your own. Companies like Pangea-CDS.com are there to make marketing easier on you.

Protecting Your Magnetic Strip Cards From Damage

Also known as swipe cards and mag stripe cards, magnetic strip cards are popular for storing data. You see them in the form of credit cards, gift cards, access control cards, and more. Though we use them all the time, most people don’t realize how sensitive magnetic stripe cards can be.

When you select the right card for your needs and take care of it properly, it can last for a long time to come.

How Do Magnetic Stripe Cards Get Damaged?
A mag stripe card will display signs of wear and tear if exposed to an item that’s continuously rubbing or scratching the magnetic stripe. This includes car keys, a cell phone, or another card. Eventually the strip will be so damaged that the reading head won’t be able to pick up data from the magnetic strip.

Tips for Protecting Your Card
To protect your magnetic strip card:
Place your mag stripe card in a protective badge holder for best protection.
If you don’t have a badge holder, keep the card in a separate pocket or slot within your wallet, or in a pocket that contains nothing else.
Keep your card away from magnets, which can erase the information.

With proper care, your mag stripe card will stay intact, and continue to be a low-cost alternative to smart cards. If you’re in need of high quality mag stripe cards, order now from our online store.