marketing

5 Invaluable Tools to Measure Your Social Marketing Results

5 Invaluable Tools to Measure Your Social Marketing Results

Today, social media is an integral component of any marketer’s arsenal. Unfortunately, there are just too many social media tools and so many measurable metrics that it actually sounds worse than rocket science to the small business owner social media novice. You need to know which social media metrics really matter, and for that you’ll need to better organize your campaign.

This is unfortunate because all the research points to a massive increase in social media spending over the next five years. Does this mean that people are pouring money into an area they don’t understand fully? It seems that way. In fact, a recent survey by CMO established that only 15% of marketers can quantitatively demonstrate the impact of social media spending.

A few years ago, over a third of marketers were blaming poor quality tools for their inability to show the relationship between revenue and social media activity. But, the same doesn’t hold true today. Several companies have developed advanced social media tools that are able to show the relationship between bottom line and social media spending. The following are five of the best social media tools to measure marketing results.

  1. Cyfe

Cyfe is the complete business management platform to manage every part of your business, Social media being one part of it. Networks, schedule messages, publish content, engage with your audience and measure ROI from an all-in-one dashboard. If you manage multiple social networks, Cyfe is definitely a tool you want to check out. You can publish posts on Facebook, Twitter, Google+, Pinterest and blogging sites, all from a single compose box in addition to scheduling posts in advance with photos or videos attached. The tool even shortens the links for you.

  1. Simply Measured

Simply measured prides itself in helping marketers understand their audience’s, interests, influence, interactions, and intent. It’s “listening” features allow you to identify influencers, understand your target audience, and analyze emerging topics of conversation to strategically drive brand awareness. With its social analytics features, you can discover insights to plan and execute your social strategy as well as benchmark your performance against competitors, across channels. Its content share tracking feature allows you to understand which content resonates with your audience by seeing which URLs they share on social, both publicly and privately. Finally, Simply Measured offers excellent conversion tracking. Driving full-funnel impact from social and content marketing means tracking your social content all the way to the point of conversion.

  1. Qualia

With Qualia, you have power at your fingertips to harness the signals of consumer intent. Their proprietary IQ Decision Engine demystifies intent signals to compile audience sets that are primed for influence. Using 70% unique signals, Qualia enables you to reach potential customers in the middle of the purchase cycle where social and other signals identify consumers who have declared their intent to make a purchase decision.

  1. Union Metrics

Union Metrics provides you with the social marketing intelligence you need to reach your audience and build your business. It provides the must-have analytics every marketing team requires to craft a winning social strategy and inform day-to-day execution on social media. This includes solutions to meet all your social analytics needs, such as:

  • Measuring and optimizing your impact on social media to more effectively expand your reach
  • Tracking social campaigns to improving performance and generating beautiful reports to share with stakeholders
  • Analyzing brand and industry conversations in real time, to identify key content and influencers
  • Staying ahead of the competition by analyzing their social activity and measuring their share of voice
  • Combining powerful queries and historical data to uncover audiences, finding relevant content, and planning campaigns
  1. Trackur

Trackur offers full monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and hundreds more. Executive insights include trends, keyword discovery, automated sentiment analysis and influence scoring. Trackur is also one of the few tools that allow you to fully white label your dashboard with your URL, logo, and color scheme provided you purchase the Ultimate plan. If you are one of those people that don’t have time for complicated social media monitoring tools, Trackur comes with executive dashboards, alternatively, you can dive deeper into mentions about your brand. With Trackur’s social media monitoring software, you don’t have to download an app for your different devices or wait for developer updates. Your dashboard works on your desktop, laptop, tablet or phone and even your Smart TV.
Conclusion

So there you have it. Find out the tool that most suits your needs and begin measuring your social marketing results. Success in business hinges on actionable insights and nothing beats these tools at providing you with the information you need to make smart decisions.

Ecommerce Shopping Cart

Starting an online store is an effective way to sell your products online. There are many competitors on the market, so understanding the e-commerce best practices will help you to capture the largest segment of your customer base and enjoy higher profits for your online store.

Market Your Store

It is not enough to have the best products in your store, you have to get the word out and let everyone know what you have. This means being aggressive with your marketing. Use a variety of methods, from guerilla marketing campaigns to organic marketing, blog postings and articles. By marketing your store, you will be better able to share your products with the world and enjoy a higher profit margin.

Create an E-commerce Store

Many businesses simply have no way to sell their products online. You can solve this problem by setting up an ecommerce shopping cart that will allow you to list your products and make them available online. This shopping cart will allow your visitors to cvhoose the products they want and check out easily. Setting up an ecommerce store is easy and you can be up and running in a matter of hours. Sites like SecureNetShop.com offer these services to businesses both small and large.

Study Your Competitors

You must know what your competitors are doing. There is simply no way around this. Shop their sites, find out who builds their websites and check up on them often. By knowing your competitors, you will be better able to capitalize off of their mistakes. Understand what they are doing right and what they are doing wrong to make sure you don’t get caught in the same trap. Even if you are not keeping up what what they are doing, you can rest assured that they are keeping up with you.

Have Your Site Tested

Shopping cart abandonment is a real problem for ecommerce stores. Shopping cart abandonment occurs when people visit a site, shop for a product, then leave the site wihtout making a purchase. There are many reasons that this happens, and one of the major reasons is sites that make it difficult for users to purchase. Have your site tested by an independent panel of users to make sure it is as user-friendly as possible.

When it comes to building an e-commerce store that gets results, marketing your site, setting up a shopping cart and testing your site is key.

Build Online Presence And Power With These Strategies

In our 21st century world, online shopping is bigger and better than ever. And in realizing that people all over the world are now purchasing products and services online all the time, many business owners are ready to maximize their eCommerce efficacy in order to attain phenomenal conversion rates. If you know that building a strong online presence is important and want helpful tips that will enable you to take the internet by storm, try incorporating the following eCommerce strategies:

1. Optimize The Customer’s Check Out.

If you’re serious about ensuring that your prospective customers become lifelong loyal clients who purchase things from your website all the time, make sure you optimize their check out. One simple way to make this happen is by utilizing excellent shopping cart software that enables your customers to quickly place their items in a virtual cart and click a few buttons to finalize their purchase and pay. Luckily, companies like Secure Net Shop offer business owners the ability to buy a cheap shopping cart that will expedite and optimize the online purchase process.

2. Enhance Client/Customer Connectivity.

One of the most effective ways to build your business in the online realm is by enhancing client/customer connectivity. “Connectivity” is a marketing term that refers to the process of clients developing and growing strong, ongoing relationships with their customers. Connectivity is important for innumerable reasons, including the fact that business owners need feedback from their customers in order to optimize their products and services. There are numerous ways that you can enhance the connectivity process, such as by interacting with your target market via social channels such as Facebook and Twitter.

3. Blog.

In addition to focusing on client/customer connectivity, company leaders who want to ensure that business is booming online should consider the value of creating a blog. Doing so is effective for several reasons. First, posting to a blog is a great way to keep your target market up to date regarding important brand information such as sales and contest giveaways. Additionally, blogging can help make your website more interactive when you request feedback from your audience. Once this happens, your target market will become more engaged with your brand, thereby increasing the likelihood of conversion.

Conclusion

Business owners who are serious about optimizing their online conversion rates should note that optimizing the customer’s checkout, enhancing connectivity, and blogging regularly are three keys to making it happen. By making each of these internet marketing strategies integral to your digital campaign, you’ll likely attain the excellent bottom line that you want.

eCommerce Consultants

Creating your own eCommerce website is not an easy thing to do. This is especially true if you are not familiar with building a website from scratch. Fortunately, the average person does not need to know these things in order to create his or her own successful online business. Because online businesses are so common these days, eCommerce consulting has become increasingly popular. What exactly do eCommerce consultants do? To put is very simply, an eCommerce consultant will basically advise you on every aspect of your online business in order to make it as successful as it can possibly be. Here are some of the things an eCommerce consultant can help you with.

1. Domain name

Choosing a name for your website is often easier said than done. Most people want to have the name of their domain be identical to the name of their business. An eCommerce consultant can help you brainstorm good names for your online business to make it stand out from the crowd, as well as being memorable to the public.

2. Marketing

Even if you create the greatest website for your online business in the history of the Internet, it will not matter if nobody knows it exists. This is why marketing your website is so vitally important, especially when you are first trying to get your business off the ground to develop your brand. An eCommerce consultant will teach you all of the best ways to market your online business. You will learn how to master social media so that you can use it to your advantage. You will also learn all of the latest information of current search engine optimization techniques. Getting the message out to the general public that you are open for business is very important. It is equally important to let the public know what products and services your business provides. The marketing techniques that an eCommerce consultant will teach you will go a long way towards making your brand known to people in your target demographic.

3. Software

Many eCommerce consulting firms can also provide you with software that will help you to get your site off the ground. This software can deal with many different aspects of your site, such as support, management, payment processing, customization, marketing and storefront. The consultant will show you how to use each of these features to enhance your site so that it more effectively presents the merchandise you are trying to sell.

4. Web design

How your site looks is obviously the first thing that people will notice. As the old saying goes, you never get a second chance to make a first impression. If your site looks like something out of the Stone Age, you may have some difficulty getting people to take your business seriously. If you want people to respect you in real life, you wear nice clothes. If you want people to respect you in cyberspace, have a web designer spruce up your site so it looks very modern.