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5 Invaluable Tools to Measure Your Social Marketing Results

5 Invaluable Tools to Measure Your Social Marketing Results

Today, social media is an integral component of any marketer’s arsenal. Unfortunately, there are just too many social media tools and so many measurable metrics that it actually sounds worse than rocket science to the small business owner social media novice. You need to know which social media metrics really matter, and for that you’ll need to better organize your campaign.

This is unfortunate because all the research points to a massive increase in social media spending over the next five years. Does this mean that people are pouring money into an area they don’t understand fully? It seems that way. In fact, a recent survey by CMO established that only 15% of marketers can quantitatively demonstrate the impact of social media spending.

A few years ago, over a third of marketers were blaming poor quality tools for their inability to show the relationship between revenue and social media activity. But, the same doesn’t hold true today. Several companies have developed advanced social media tools that are able to show the relationship between bottom line and social media spending. The following are five of the best social media tools to measure marketing results.

  1. Cyfe

Cyfe is the complete business management platform to manage every part of your business, Social media being one part of it. Networks, schedule messages, publish content, engage with your audience and measure ROI from an all-in-one dashboard. If you manage multiple social networks, Cyfe is definitely a tool you want to check out. You can publish posts on Facebook, Twitter, Google+, Pinterest and blogging sites, all from a single compose box in addition to scheduling posts in advance with photos or videos attached. The tool even shortens the links for you.

  1. Simply Measured

Simply measured prides itself in helping marketers understand their audience’s, interests, influence, interactions, and intent. It’s “listening” features allow you to identify influencers, understand your target audience, and analyze emerging topics of conversation to strategically drive brand awareness. With its social analytics features, you can discover insights to plan and execute your social strategy as well as benchmark your performance against competitors, across channels. Its content share tracking feature allows you to understand which content resonates with your audience by seeing which URLs they share on social, both publicly and privately. Finally, Simply Measured offers excellent conversion tracking. Driving full-funnel impact from social and content marketing means tracking your social content all the way to the point of conversion.

  1. Qualia

With Qualia, you have power at your fingertips to harness the signals of consumer intent. Their proprietary IQ Decision Engine demystifies intent signals to compile audience sets that are primed for influence. Using 70% unique signals, Qualia enables you to reach potential customers in the middle of the purchase cycle where social and other signals identify consumers who have declared their intent to make a purchase decision.

  1. Union Metrics

Union Metrics provides you with the social marketing intelligence you need to reach your audience and build your business. It provides the must-have analytics every marketing team requires to craft a winning social strategy and inform day-to-day execution on social media. This includes solutions to meet all your social analytics needs, such as:

  • Measuring and optimizing your impact on social media to more effectively expand your reach
  • Tracking social campaigns to improving performance and generating beautiful reports to share with stakeholders
  • Analyzing brand and industry conversations in real time, to identify key content and influencers
  • Staying ahead of the competition by analyzing their social activity and measuring their share of voice
  • Combining powerful queries and historical data to uncover audiences, finding relevant content, and planning campaigns
  1. Trackur

Trackur offers full monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and hundreds more. Executive insights include trends, keyword discovery, automated sentiment analysis and influence scoring. Trackur is also one of the few tools that allow you to fully white label your dashboard with your URL, logo, and color scheme provided you purchase the Ultimate plan. If you are one of those people that don’t have time for complicated social media monitoring tools, Trackur comes with executive dashboards, alternatively, you can dive deeper into mentions about your brand. With Trackur’s social media monitoring software, you don’t have to download an app for your different devices or wait for developer updates. Your dashboard works on your desktop, laptop, tablet or phone and even your Smart TV.
Conclusion

So there you have it. Find out the tool that most suits your needs and begin measuring your social marketing results. Success in business hinges on actionable insights and nothing beats these tools at providing you with the information you need to make smart decisions.

The Importance of Time Management for Your Company

timecampNo matter what kind of business you run, you should notice that there are so many things to consider and deal with in order to make the business bigger and thus, you can expect to make more money. However, there is something which is quite often to be forgotten but such thing is actually really vital. What we are talking about here is related to the time management. You may not realize it but if you are able to cope with time management related to the operation of your business, you can surely increase the amount of money to earn. In other words, it is very possible – if not very certain, for your company to have its quality improved whenever you are able to handle your business’s time management properly. To make sure you can understand about this matter comprehensively, let’s discuss about it here.

Let’s think about how you are trying to improve your company. Without any doubt, there will be some teams which are working together for the sake of your company. You surely need those teams to handle every aspect of business operation. Let’s say there are several projects to handle. Without good management in time allocation, it is very possible for the projects to be abandoned or they are not done properly. You need to plan everything in terms of time consumption for the projects and you should make sure every plan can be fulfilled without having any overschedule. If you think it is quite easy for you to do because you only need to make some kind of timesheet, well, you are wrong. In reality, things will not be that easy. To be honest, it is really complicated especially if there are several projects to cope with at the same time. And yes, you need to make it certain that the planning can be as realistic as possible so you will find it doable and can fulfill the target. What will you do to make sure you can take care of such time management properly?

There are so many companies out there which don’t really know the best method to cope with the time management. Most of the companies only do it manually. Indeed, it may sound so simple to take care of it. It is actually so simple but because of its excessive simplicity, the result is not good as well. There are so many things which cannot be covered by such time management method. You need to do something to guarantee the great satisfaction. And for the best solution, you can try to have time tracking software. Yes, we are talking about the solution which emphasizes in the usage of technology. True, the technology has grown really great recently and it has been proven to be able to make our lives a lot much easier. So, why don’t you give it a try and taste the greatness. You need to know that the software is really awesome. Almost everything is going to be automated and it means that you can deal with the time management, which should be so complicated, in a lot much easier way.

For your information, there are so many features offered by the software and all of those features are provided to make sure you can track the time and also the usage as well as the management properly. Everything is going to be under your control. By considering the fact that things are going to be easier for you to deal with, without any doubt, you can also expect that the result or the outcome will be fantastic for sure. If you own a company and you are trying to improve its quality or you want to maintain what you have got so far, you are highly recommended to get the software. Install the software as the part of your business operation and you will find how things will certainly go as you plan. The effectiveness of your company will be well maintained and thus, it is not a dream anymore for you to earn a lot of money. You should not hesitate anymore to get the software right away. There have been so many companies out there which have used the software and you can find how their companies are so great now. Don’t you want to follow their leads?

a smart business decision to sell your wares online

If you run your business in part or in its entirety online, then it’s a smart business decision to sell your wares online. And if you choose to sell your products or services online, then you’ll need to utilize shopping cart software. Shopping cart software, such as what’s offered at 1 Shopping Cart, is what enables you customers to purchase products from you via your website. Even the most basic of shopping cart solutions makes the purchase an automated process. The software will securely process your customer’s transaction from start to finish: they select products, choose the type of shipping (if multiple shipping options are offered), enter in their credit card details, then confirm the transaction. On the backend, the transaction is recorded, an invoice is generated for your shipping department, and once the merchandise has been shipped, the inventory is updated accordingly, and your customer will hopefully be satisfied with the merchandise they’ve purchased and received.

When selecting shopping cart software, more importantly than the types of products or services you’ll be selling is what you need from software. If you just need a basic shopping cart that will process transactions and update your inventory, then you can get set up quickly without too much cost. However, if you have a larger business to run, then you’ll want to invest in a more advanced, comprehensive form of shopping cart software that can cover all of your needs and then some. From notifying you of purchases to tracking potential credit card fraud to keeping up-to-the-minute updates on inventory and stock problems, a comprehensive shopping cart solution may be ideal.

For the installation and configuration of shopping cart software, generally you may choose between downloading the software and then setting it up yourself, or having all of the technical aspects of the software handled for you by a third party company. But regardless of how your shopping cart software is set up and maintained, you can expect good service and technical support to be provided by the vendor.

Your website has the potential to be very profitable for you, but the ball’s in your court when it comes to researching shopping cart software and choosing the one that will best meet your needs.