Two Changes to Google Search’s Sposored Links
AdWords, Evil April 5th, 2007 - By Haochi
Google’s Inside AdWords Blog today announced two changes to the Sponsored Links on the results pages.
First, they have changed the Sponsor Link’s background color to yellow, which they have been testing over the last few months.
Second, they “modified what counts as a click in this box to be consistent with what counts as a click for the ads on the right hand side”, which means “instead of clicking anywhere in the box, users now need to click on the link in the top line of an ad in order to be taken to an advertiser’s site”.
It’s so distracting! Well, that’s what they wanted! Evil 
!
April 5th, 2007 at 10:16 pm
I really hate the yellow ads. They are annoying! Why did they choose a color that doesn’t even appear in the SERP (expect for their logo)? Only for the sake of drawing more attention? More money? Google, come on!
April 6th, 2007 at 8:34 am
Haochi from the Future: April 10, 2007, Google changed the color back to blue because of the Sponsored Links boycott.
April 6th, 2007 at 11:18 am
I wish that could be true ;)
Though the new AdSense ads look great on Googlified. Did CTR increase?
April 6th, 2007 at 12:16 pm
The change for the Sponsored Links doesn’t effect AdSense.
Nope, no increase.
April 7th, 2007 at 1:04 am
I mean the new Ads by Google image ;)