Jul 23 2014
An online shopping cart is not like the shopping cart people use at the store. An online shopping cart designed by a business like 1Shopping Cart is a function of an online store that makes the store easier to use. It may seem odd that a shopping cart could bring customers back to the site, but a shopping cart is often the difference between a lost customer and a loyal customer.
Shopping carts in online stores should remember every item that a customer has put there. Shopping carts that do not store old information are practically useless for customers. A shopping cart should remember every item a customer puts there, the quantity that the customer wanted and the date the customer placed the item in their shopping cart.
The best shopping cart will update customers every time there are changes made to the products in the cart. Customers will be told if items have changed price. Also, customers will learn if the items are out of stock or on back order. This function of the shopping cart makes it easy for customers to figure out what they can buy at the time they log on. If shopping carts are not updated, customers could accidentally pay for items that are no longer available or out of their price range.
The checkout procedure on the website should be easy for each customer. Customers do not need to sign up for an account to pay for items, and customers tend to be turned off by websites that make them do such a thing. Each new customer should be able to pay for their items quickly and move on. The customers who have a speedy checkout experience are much more likely to recommend the website to their friends simply because of the easy checkout procedure.
A shopping cart is the most important part of an online store. Customers want to use a functional shopping cart that makes their experience easy. Saving information, updating information and providing a simple checkout is the only good use of a shopping cart. A shopping cart that does any less does not service customers properly.