Jul 11 2018
The world of digital marketing has grown exponentially, and opening up to so many opportunities. So many things are opening up such as the advertisements which come in various forms, the social media and so many others. The positive trait of such advancement is that you can access so many things inside the internet and many other than you required, and that is an excellent thing for the web. There is a lot of information that is circulated within the realm of the web, from thousands of ads, youtube content, exciting event, online shop and so on. Such revolutionary finding is never an impactful as internet creation.
But due to the massive amount of information that has been collected throughout the ages, several annoying things can be found on the internet. In this case, we are talking about malware, viruses, and of course ads. Ads is not a harmful thing that can damage your pc in any conceivable once, or at least the legit ads. What makes the ads annoying here is the vast amount of it that can be seen in every corner of the internet from the simple webpage or blog site to the YouTube channel and Facebook page as well.
Digital marketing is seamless and limitless, there are thousands of opportunity that lies just behind every corner, but ads is one of the dark and annoying sides of the internet that one tends to avoid as best as they can. Once an ads pop up in their pc or mobile screen, they will start searching for a cross mark to close the ads as soon as they can and continue doing whatever they are doing. The pop ads, therefore, are the most annoying forms of internet ads that can be found on the internet. There are several reasons why ads are much hated among the people.
- Ads are annoying
There are no words that best described the annoying advertisements that suddenly pop up out of nowhere. Imagine that you are about to click some vital button in a webpage and suddenly you are being redirected to fraud as that is not legit, or to a slow loading page, and you have to do that multiple times to proceed to the desired button. That is indeed frustrating, and that is why the amount of free and aid adblocker and adware blocker are raising significantly due to the demand of the people or internet user.
- Irrelevant Ads
Imagine that you are a male and need a laptop or mobile phone, and you need some ads to compare your desired stuff or want a preference, but the ads that keep popping is gaming app or adult ads that have zero relevance to your needs. Ads are okay since that is the most efficient way for a particular company to promote their stuff and let the people know that there is an excellent and high-quality good waiting for them. But since we cannot filter the ads that keep showing up, therefore you will get even more irritated, and you end up hating all forms of advertisements.
- Ads look so messy
A webpage that has numerous amount of commercials are dirty and looks unattractive. The more ads they have, be it a banner ads or the pop ads, that will make the people tend to leave such webpage. And the second issue of the webpage-infested ads are, loads of such website will be very slow and going it very hard to access. But this is a vicious cycle that cannot be broken down since most youtube channel, or website does need money, and the advertiser does provide money for them then the publisher will keep posting the ads as they please.
- Ads are deluding
Ads in several web pages are impersonating the vital button such play, download, open, or etc. even actually we can distinguish the legit button and the ads button, hence the ads button looks more colorful and more prominent and brighter rather than the correct button, many people still fall to the ads trap, and therefore they keep getting more and more pop ads. Having to close the pop ads multiple times is not a fun business, and that people will end up hating the pop ads, no matter what kind of product that they are advertising.
The intrusive, abusive and invasive nature of ads, therefore, is the main reason for the downfall of the digital advertisement. For now, about 600 million people are already blocking the ads using the adblocker or the google plugin. And more people are ignoring and try to close the ads as soon as they can. This makes the world of digital advertisement are impotent and ineffective and thus making the companies are wasting their money and effort by advertising on the internet.
For more information concerning the digital advertisement, you can visit these websites.
The ads counter offensive
The downfall of digital advertisement is already going and seems there is no going back. People are already imprinted ted in their minds that they hate ads as much as they can, and thus will keep closing as soon as possible, and avoid the ads as best as they can when they see the ads. And the big companies are already losing this advertisement war and start using a more aggressive profile track to map the people and learn their algorithm to see their desired ads. That is a wrong way to approach the issues since the main problem, in this case, is not what kind of ads that they want to see, but how to open their minds and accept the ads anymore. And fortunately, there is already a solution that is emerging.
Introducing the vidy platform. This platform is just what the companies need that will bridge the demand of the internet user, and the advertisement needs of all the companies. To keep it simple, the platform does the following.
- Bridging the internet user and the companies
This is already stated a little above. The main goal of this issue is to make the internet user are not anti-ads, and therefore they want to open up their mind again to accept the ads. The platform is doing just that, where the internet user now can see the ads and get money from doing that. That is a very convenient and the perfect booster for the people to see the ads anymore since they need the money and the platform is applying the gamification, quest-like reward for the people to watch the ads. It is straightforward since you need to hold the banner ads and start watching the ads.
- Organized UI
One of the thing that is hated by the internet user concerning the Ads are the messy and disorganized banner ads dashboard. The publisher will spend every space of their websites or the blog to put more and more ads. This will make their page blinking with so many ads color and that is simply annoying. The disorganized UI will also slow your loading page, and consume more data and that is very annoying. The platform will make a solid standard concerning the ads usage and location and amount so that the web will be visited more often and the effect of the ads will be amplified.
- Emphasizing relevance
The relevance of the ads is also important since ads are the information source that can be helpful to your preference. But showing the irrelevant ads will make you annoyed and hating the ads even more. The platform will scan and match the ads and your algorithm so that you can see the ads that you want to see in your life. This will result in the different people visiting the same webpage and seeing the different ads. That is a powerful tool since it can filter the ads, and therefore the company can show the ads to the exact person who searches for such ads.
- Decentralized ecosystem
A free to all business is the dream of every capitalist society. Throughout the history, all kind of laws has been passed such the antitrust in America to safeguard and protect the open competition business and to prevent monopolies and centralized business system. But as the emergence of the internet business in the late early 20’s more and more business has monopolized one particular sector, such as the Facebook mega companies, youtube, google and so forth. This is unhealthy since the internet businesses are getting more centralized and therefore many internet users have no preference or option while browsing the internet. The platform is a decentralized platform where they try to decentralize the informational flow and thus opening a new market for business to grow.
How Does It Work?
It is straightforward to know how the platform works. When you are about to use the platform, you will need to create the account, and in that process, you will need to fill out several information such as the products preference and so forth, so it will be just like a survey. This phase is critical since it will determine what kind of ads that you will see, and what kind of ads that you don’t want to see. That process is natural and doesn’t consume so much time Init. The platform then will work just like the browser plugin, and thus you can see the ads that you desired more.
For further information, you can visit one of the web pages below.
Token Sales Plan
And just like any other platform, this kind of platform has their token sales too; there are three kinds of sales that occurred in the platform, they are a private sale and the first sales. The private sales have been concluded with tremendous success, and the company is ready to move to the second phase which is the initiation of the pre-sales. The, unfortunately, are not yet informed so then we have to wait a little bit. But according to their website, the pre ico sales will be conducted just about 35 days from now on, or at 15th of August 2018. The soft cap of the sale is about 15 thousand ETH coin, and the hard cap is about 60 thousand ETH coin, $16 million already raised! The pre ico sale will have a bonus of 33% per coin, and as the general worth per token, one vidy coin is worth about 0.00001673 ETH per coin.
And as the token allocation, here is the summary of it.
- 52% token sale
- 22% team
- 25% advertising partners
- 0.5% bounty program
- 0.5% airdrop
The platform itself recognize four tier of membership, and that tier depends on the total amount of token purchased by the people. Here are the four tier of membership that exists in the platform.
- Free Tier
This is the lowest tier, and have an insufficient amount of feature that can be used by the user. The free user can only upload a single video ad to the platform, and the video is not filtered, which means that their video still can be seen by the wrong person who doesn’t want the ads and thus making your ads ineffective.
Titanium tier is the second lowest tier with a minimal amount of purchased very token is about 300k token. There are variations but still a limited feature that can be accessed by the platform but still is wider than the free account. But you can upload unlimited video ads that you do want, and your ads can now be filtered too.
Gold tier is the second highest tier which you can upload an unlimited amount of video ads, an extensive feature that you can access, and more. To access this feature, you need to purchase at least 700k amount of vidy coin.
Platinum is the highest tier that you can have, with the ultimate access for the best platform feature. Your ads are also guaranteed to reach the best market for the best result for sale. To reach this tier, you need to purchase at least about 1 million very token.
For further information, you can reach the webpage below.