performance

5 Invaluable Tools to Measure Your Social Marketing Results

5 Invaluable Tools to Measure Your Social Marketing Results

Today, social media is an integral component of any marketer’s arsenal. Unfortunately, there are just too many social media tools and so many measurable metrics that it actually sounds worse than rocket science to the small business owner social media novice. You need to know which social media metrics really matter, and for that you’ll need to better organize your campaign.

This is unfortunate because all the research points to a massive increase in social media spending over the next five years. Does this mean that people are pouring money into an area they don’t understand fully? It seems that way. In fact, a recent survey by CMO established that only 15% of marketers can quantitatively demonstrate the impact of social media spending.

A few years ago, over a third of marketers were blaming poor quality tools for their inability to show the relationship between revenue and social media activity. But, the same doesn’t hold true today. Several companies have developed advanced social media tools that are able to show the relationship between bottom line and social media spending. The following are five of the best social media tools to measure marketing results.

  1. Cyfe

Cyfe is the complete business management platform to manage every part of your business, Social media being one part of it. Networks, schedule messages, publish content, engage with your audience and measure ROI from an all-in-one dashboard. If you manage multiple social networks, Cyfe is definitely a tool you want to check out. You can publish posts on Facebook, Twitter, Google+, Pinterest and blogging sites, all from a single compose box in addition to scheduling posts in advance with photos or videos attached. The tool even shortens the links for you.

  1. Simply Measured

Simply measured prides itself in helping marketers understand their audience’s, interests, influence, interactions, and intent. It’s “listening” features allow you to identify influencers, understand your target audience, and analyze emerging topics of conversation to strategically drive brand awareness. With its social analytics features, you can discover insights to plan and execute your social strategy as well as benchmark your performance against competitors, across channels. Its content share tracking feature allows you to understand which content resonates with your audience by seeing which URLs they share on social, both publicly and privately. Finally, Simply Measured offers excellent conversion tracking. Driving full-funnel impact from social and content marketing means tracking your social content all the way to the point of conversion.

  1. Qualia

With Qualia, you have power at your fingertips to harness the signals of consumer intent. Their proprietary IQ Decision Engine demystifies intent signals to compile audience sets that are primed for influence. Using 70% unique signals, Qualia enables you to reach potential customers in the middle of the purchase cycle where social and other signals identify consumers who have declared their intent to make a purchase decision.

  1. Union Metrics

Union Metrics provides you with the social marketing intelligence you need to reach your audience and build your business. It provides the must-have analytics every marketing team requires to craft a winning social strategy and inform day-to-day execution on social media. This includes solutions to meet all your social analytics needs, such as:

  • Measuring and optimizing your impact on social media to more effectively expand your reach
  • Tracking social campaigns to improving performance and generating beautiful reports to share with stakeholders
  • Analyzing brand and industry conversations in real time, to identify key content and influencers
  • Staying ahead of the competition by analyzing their social activity and measuring their share of voice
  • Combining powerful queries and historical data to uncover audiences, finding relevant content, and planning campaigns
  1. Trackur

Trackur offers full monitoring of all social media and mainstream news, including Twitter, Facebook, Google+ and hundreds more. Executive insights include trends, keyword discovery, automated sentiment analysis and influence scoring. Trackur is also one of the few tools that allow you to fully white label your dashboard with your URL, logo, and color scheme provided you purchase the Ultimate plan. If you are one of those people that don’t have time for complicated social media monitoring tools, Trackur comes with executive dashboards, alternatively, you can dive deeper into mentions about your brand. With Trackur’s social media monitoring software, you don’t have to download an app for your different devices or wait for developer updates. Your dashboard works on your desktop, laptop, tablet or phone and even your Smart TV.
Conclusion

So there you have it. Find out the tool that most suits your needs and begin measuring your social marketing results. Success in business hinges on actionable insights and nothing beats these tools at providing you with the information you need to make smart decisions.

Important Computer Tips for Parents and Teachers

Important Computer Tips for Parents and Teachers

These computer tips for parents will help them to make sure that the computer at home will perform well, especially when the children are the ones who use the electronic device often. These computer tips will also work for teachers. After all, computer now has become an essential in addition to the standard school supplies.

  1. Regularly defragment the hard drive(s).

Disk fragmentation is one of the main causes of performance degradation for the computers. This occurs as the operating system is unable to find an area on the hard disk which size is large enough to store a file in a single piece, hence it’ll be broken into smaller pieces to be stored in the nearest places.

Fragmentation will slow down the computer performance since the hard disk is a moving object. It’ll spin itself physically to align the disk reader with every piece of the file to access data fragmented to different locations. This process will affect an older computer’s performance or one with less free hard drive space.

Windows operating systems already the disk defragmenter and be sure to close other programs prior to defragmentation.

  1. Remove the unused programs and files.

Although your computer’s intended for work not play, various digital media and program files take up most of the free space inside a hard drive. Plus, there are numerous unused programs that will still take up much space even before you install any new programs.

Generally speaking, the less clutter a computer has, the faster it performs to access programs and files. Clean out the unused programs and files regularly to keep the computer running smoothly and make it easier for you to find any files you need. This will also help reduce disk fragmentation.

You can use the Add/Remove Programs tool found in the Control Panel to remove any unused programs. Don’t do it by locating the programs on the hard drive and then deleting them because this won’t remove them fully. Instead, this may cause any registry errors. Any disk cleaner program is also recommended to do this task.

  1. Keep the registry in shape by using only a Windows-certified utility.

This is also important as the computer safety tips for parents. The registry is like the heart of a PC where all installed programs and settings are filed in. Hence, any registry discrepancies may damage your computer speed and cause the programs to stop properly functioning.

Problems with registry arise from unnecessary junk or leftover from programs that often create additional, unnecessary registry entries during the installation. Unfortunately, uninstalling them won’t be enough. There are also those that manipulate the registry so that they run automatically run as Windows starts up. This is why the Windows-certified products are always the most recommended programs to install.

Those are some tips to help you optimize your computer performance. Note that they will also serve as computer tips for teachers.

Firefox Has Released New Software Update for More Secure Browsing

Firefox Has Released New Software Update for More Secure Browsing

As everybody knows, Firefox is one of the biggest browsers in the world. It is even one of the oldest browsers in the world with the classic one; Internet Explorer. There are some changes did by the Firefox to face the development of the internet. Update is always done by Firefox almost three or four time in a year. It includes minor update or major update. Usually Firefox will update the appearance to support HTML. Except that update, Firefox do it for security aspect, obviously they upgrade the security system.

Yesterday, Firefox officially released new update for the browser which is Firefox 52. The update is mostly to keep the security data from the users.  They will warn everyone who will put the password into specific websites. Firefox will give the users safety experience when they do surfing. The new update of Firefox also patches 28 security vulnerabilities. It is interesting to know that six of them were tagged as ‘critical’ label.

The browser will show a pop-up when users type their password into an unsecure website as warning message. Those were all about security for users. Moreover, the update is also including minor change on its appearance. There are bars consist of all plug-ins you install in your Firefox. So, you can easily to access it. Another minor update in new Firefox 52 is supporting WebAssembly. Now the question is what is webAssembly?

As said by David Bryant from medium.com, WebAssembly in new Firefox is the biggest advance in the Web Platform. It will let some web developers to create CPU-intensive apps like 3D renderers, games, and video editors. It gives maximum speed when you do those works in the computer. It changes the web apps which have been blocked by performance issue. The Firefox 52 download is available in your browser since yesterday.

6 Most Common Troubleshooting Tips

6 Most Common Troubleshooting Tips

Malicious virus, printer problems, slow Internet connection, and many classic IT problems actually could be solved by you. There are many troubleshooting tips that you could do to overcome your daily PC problems. The following are the list of common troubleshooting tips you could try.

  1. Restart

Yes, restart your PC if your computer gets stuck in the middle of doing its tasks. One of the common troubleshooting tips is restart. In most of cases, your computer will do well again after you restart the computer.

  1. Enable the automatic Windows Update feature

Bugs ridden programs could be problems for your PC. Just get rid of them by enabling the automatic Windows update. This will ensure you to always have the most updated Windows with all its bug fixes and boosted performances.

  1. Turn it off and then on again

Peripheral problems, such as striking printer or scanner, often could be solved by turn them off and turn them on again. If one of these most common troubleshooting tips won’t work, then try to pull off the connecting cable and reconnect it again. As your last attempts, you may download the latest driver update for the devices and reinstall the driver.

  1. Slow Computer

Slow computer may be caused by the hardware or software problems. Hardware problems could be a malfunctioned hardware such as dead CPU fan or dirty CPU. As about the software, you have to make sure that your hard drive has the sufficient memory room to do the jobs smoothly. You need to allocate at least 15% of free room in your hard drive.

  1. MSconfig for too many startup programs

Slow performance also can be caused by too many programs that are being started up at booting time. This will affect computer’s performance. To get rid of the problem, you need to reduce the number of started up programs. Find the MSconfig feature in your computer (write msconfig on the search files and programs tab) then choose the programs that should not load up.

  1. Antimalware for too many pop-ups

If there are many pop-ups ads on your computer screen, even when you turn off your browser, it means your PC may have infected with adware (a kind of malicious ads). To solve the program, install a trustworthy antivirus. If your antivirus could not find the culprits, then you may use anti-malware which could easily remove the annoying adware.

Those are several common troubleshooting tips you may try at any occasion when your PC gets really slow or stuck in the middle of doing its jobs.