Jul 12 2018
The world of photography is often neglected and abandoned from the spot of the media. Many assume that the photography is just about the passion and hobby and therefore they are doing as they please. But that is far from the truth since many of the photographers are defending their lives and incomes to the world of photography and their business. Today, the primary source of the creator of the photographer is the third party seller platform which is the Getty images or the Shutterstock. We do familiar with the two companies, but little of them know the bitter truth is concerning the two companies, which we are going to explain below.
The companies employ a stringent and demanding policy that is hampering the progress of the photographer and thus stripping off the profit and the right of the photographer. Here we will sum up several concerns that now exist within the current ecosystem.
Not every centralized thing are wrong, in fact, we do need a centralized standard such as currency and system so that it gives us certainty and several degrees of rigidity. What we do mean about centralized in this scenario is the photographer, in which here is the content creator is often left behind in the term of the profit generation process, making it a one-way process in which the company control the whole profit generation process and leaving the creator suffering.
- The pictures right
One of the central issues of the photographer here is the right. The right in this scenario is the right or the licensed photos. In this case, the creator is just don’t have any reason once they already submit their pictures inside the system of the platform. Even if the creator is selling the photos outside the system, they need to report back the profit to the platform otherwise they will be getting the legal ramification which is annoying.
- Injustice sharing of profit
These points actually correlate with the first point. This is actually the sad, grim truth about the world of photography where the creator is just gaining a trickle of the profit generated by the system, whereas the company receives more than 85% of the benefit. The professional photography is not merely randomly flashing your camera around and making a profit. It is actually a cumbersome task when sometimes the photographer needs to be in several difficult spots and often shoot thousands of pictures just to get one specific picture that suits the desired output.
- Pitch black system
What we mean here is the lack of the transparency in the big companies. We do realize that not all the thing are needed to be published to the public, but some points do require openness. But that is just what de big companies lack, where they are reluctant and even not willing to share their data concerning the licensing process, the profit generation and so forth. This is what upset the professional photographer, and thus such a cycle needs to be disrupted.
For more information, you can visit one of the links below:
Disrupting The Current Ecosystem With Wemark
But luckily, as the technology progress, the world is becoming more and more decentralized, where there is merely a lot of disruption and groundbreaking invention that is very fundamental to the realm of business. The rise of startup businesses, especially the one who relies on the blockchain system are becoming predatory to the old ecosystem where they are destroying or at least giving alternatives to the old ecosystem that if proved to be injustice and inefficient. There are a lot of businesses that are currently reforming and thus providing a new business opportunity to make things even better. And such luck is also bestowed to the realm of photography, where a new startup is on the rise, called the remark platform.
Wemark is actually one of the most promising startups that will disrupt the whole old ecosystem that is hampering the creativity of the creator itself. As we can see, the creator is having a difficult time gaining profit, and this platform is actually the best platform to increase the benefit of the amateur and professional photographer alike. Here are several reasons why the wemark is worth trying.
- Gaining more advantage
The first and the most obvious reasons are the profit. We already know that the big companies are giving only a trickle of the strength whereas they are generating more and more profit daily. That is actually very troublesome and need to be changed since it will heavily discourage the content creator. In the wemark platform, the situation is just reversed, where the companies are gaining a trickle of profit per photos and the rest of the money goes to the creator.
This is what more interesting on the platform, where the decision making is entirely back to the user. The creator can sell their pictures for the prices that have been set by themselves, and thus is more rewarding for the creator. We do want to ensure that the creator is keeping their creativity and accordingly being rewarded for such effort. And to do that we need to give the creator more right and more role to determine in this form of business. To put it just, on this platform, the part of the creator is significantly higher compared to the previous old ecosystem that is diminishing the part of the creator.
- Transparency assured
One of the most critical factors In the business is giving the proportionate flow of information to the user or the customer. This is what makes them more appreciated and thus will convert them to a loyal customer In the meantime. Having a loyal customer is apparently one of the primary focus f the company, and one of the most critical points is having some degree of transparency. We do understand that not all kind of information is required to be published, but at least only the one which is critical such as the licensing and the profit generation process. Such information is essential to be released so that the customer or the creator understand for how much they need to pay, how much they need to spend money, and how much they will gain profit per photos.
- License distributed not centralized
In the artistry world such photography, one of the most crucial point is the license of the pictures. The grant will determine the ownership of the photos and thus make it protected by the law and gaining the creator the rights of their own creation which is obvious. But unfortunately, such cases did not occur in the big companies since they retain most of the license for themselves. The platform will give the license to all the photographers regardless of their skills and their photos quality and thus make the creator more liberty and right about what to do with their own images. They also don’t need to report back to the platform once they are making the profit to the images that have been licensed by the platform.
Becoming the part of the wemark platform is effortless. First, you need to make your own portofolio on their website. This is important since the platform need to know about your capacity and your skills also experiences concerning the photography. After creating the portfolio you can start to upload the photos of your own and to get the license, you need to pay several amounts of cash at one time. The payment here are using the token of cryptocurrency, and therefore it Is not very expensive in the end. And you don’t have to worry since the licensing is a one-time process and therefore you don’t have to pay several times for your licensing process.
For further information concerning the system of the platform, you can access the link below.
The Road Map And The TGE Of Wemark
Every platform will have their own roadmap to determine their own degree of success. And this platform does have the roadmap. Here are several points of the roadmap of the platform.
- Middle and late 2017
2017 is the important year for the platform, where they are signing the contract of the NFX companies that specializes in the market research. The NFX are investing their money in the platform for about 1million dollars. The platform is also opening the waiting list for the contributors or the photographer that are about to sell their own photograph on the platform. And as the website claim, more than 1500 professional photographer are signing the contract just in the few weeks.
- Early to middle 2018
At this point, the platform is releasing the very first product, which it enables the user to create a profile and submit their own photos in the platform. There are about 20 thousand offered pictures just a month after the release of such content. This event is followed by gaining the advisors, which is several of notable individuals in the term of business, such lee torrents, as a lead marketing in canvas, Lars Perkins, founder of Picasa which has been purchased by Google and becomes the google photos and etc. the following month is the release of the whitepaper of the platform to become the guideline both for the platform and the user alike.
- Late 2018
This is yet another critical period of time for the company. The company will sell their token called the wemark token to the public for the first time. Such token will be used primarily for the transaction that is occurred within the system, and hopefully, that includes the purchase of the pictures as well. And in late 2018, the platform will be transformed into a full working marketplace where many can purchase the photos that have been provided by the photographer for some period of time.
And as for sale, here are some necessary information that you need to know
• The token supplies are about 135 million dollars
• Soft cap around 1.5 million
• Hard cap 8 million
• Price per token 0.20 US dollar per token
• Sale starts July 24th and ends at Aug 7th
• Token usage: licensing, accessing several wemark features
As we can see above, the token supply is meager compared to the other platform where they can reach billions. And the hard cap is also shallow, which is just about 8 million. Which mean that they only will sell that amount of the token, as the rest of the token is used for another purpose. And that is what makes the price per token is rather higher compared to the other token amount, and this will make the sale even more interesting since the token is worth investing for.
And the second most intriguing thing is, the allocation of the token supplies, here is the information concerning the token allocation.
• 38% token sale
• 37.5% reserved for community rewards and economic scaling
• 12% advisors&partnership
• 11% founding team and employees
• 1.5% bounty program
As we can see, the token allocation is rather unusual since the token and the community rewards are almost identical. No other platform is employing such allocation in the vicinity since they implement a huge proportion of the token supply to the sale alone. The board of advisors, the founding team and employees, are also gaining more token allocation.
What we can learn from this basic information here is, the company is dropping more token to the community to reward them for their contribution in building the companies, along with the founder team and the system. That is working along with the dream of the platform to give more reward and profit for the content creator and thus destroying the old ecosystem in which the creator is suffering since they just don’t get enough profit to continue on their project.
For further information, you can access the links below: