Jul 20 2018
As the technology has progressed, the advertisement era has been transformed significantly from the written and offline source such as newspaper to the online advertisement which comes with many forms such as the banner ads, pop ads, and so forth. Today the internet has been bombarded with billions of billions internet advertiser who is interruptive and intrusive and thus annoying to the point hundreds of millions of internet user has installed the free and paid ad blocker. This is damaging to the ecosystem of advertisement since they are no longer providing the information to the exact person which they do want the ads. But that is not all, since the majority of the people are no longer interested in viewing ads, and thus they are no longer useful. This leads to the companies wasting their billions of money in such an ineffective advertisement method.
This is troubling since the publisher, and the companies are losing way to promote and advertise their product, and thus the company needs to be more active and creative to develop their products. The majority all of the people who are leaving the advertisement ecosystem is based on several reasons such as:
- Ads are abusive
Ads are abusive. It tracks your location, search history, latest activity and so forth so that they can show more relevant ads and so forth. But despite the effort, they do still some random stuff to the wrong person, and thus they are getting more and more irritated by the presence of the ads. This abusive activity of the ads are frightening and scaring some of the people; even they have a good intention to it. But that seems doesn’t very useful since the random advertisement banner and videos are still popping up.
- Ads are annoying
Imagine you are about to visit the webpage you are always visiting to search for information or just browsing. But you need to run a series of the pop ads that are usually pop two or three times until the desired button can be clicked, and how annoying could that be? Or when you accidentally hit the banner ads and you are being redirected to some slow loading page, or some random pages, or the pages that install malware or something malicious to your device, etc. we are now dealing with the fraud ads that is now become a threat to your privacy and security. That is very dangerous, and that is another reason why people are installing the ad blocker.
- Ads are ineffective
We have seen millions of ads throughout our internet activity, from the right products to the fraud one. And this is what makes the people are getting tired of the ads, and that is why people are always looking for a way to leave such a banner ads page as soon as the being redirected to such a page. And this makes the advertisement industry are no longer active since the people do not want to see the ads at all. Advertising is a common practice in the business, but when you are losing people that could potentially buy your products, that is a serious issue. Up to this point, there are about 600 million devices already installed the ad blocker, and more are on their way, and even more, are ignoring and hating the ads for whatever the products.
Such a situation needs to be solved since this is damaging the companies and thus they are losing their market. A solution is required to bridge the need of the people in search of products reference, and Showing A Proper And Exact Kind Of Information With Surgical Precision.
For More Information Concerning The Advertisement Industry, You Can Visit One Of The Links Below
Introducing Vidy, The Filter Of Your Ads
A good number of people are ok with the ads, but what do they hate is the wrong ads that they don’t want to see, or that is irrelevant for them. Suppose a male that is searching for a new laptop, and they do need the preferences for their option. But they keep looking the random ads that they do not want to see and thus this person is growing more and more irritated by the ads for whatever the forms are. This case already happens millions of times, and therefore the advertisement industry keeps losing more and more people.
The second issue in the advertisement culture is the messiness of the ads, such a webpage that is invaded with a ridiculous amount of advertisements so that the user is irritated and they don’t want to click a single ad. This is because there is no such standardization for the ads UI and therefore the webpage is being invaded with so many ads, and that is just annoying. The lack of a standard is what makes the publisher is showing more and more announcements as they please.
Most of the ads alone are frauds, such as the gambling ads, the sex tools ads and so forth, as if most of the internet user wishes for it. The banner ads are the ads that are responsible for the loss of millions of the internet user that could become a potential buyer if the ads are proper and precise for the person who such an announcement. The page loading is also an issue since the slow loading page due to the massive data usage are ineffective and irritating. The ads industry merely is suffering due to the lack of standard, and this is supported by the people who run a webpage or a blog that desperately needs money and thus placing ads on the page. That is the vicious cycle that needs to be broken down, and thus we need the platform for the solution.
But fortunately the solution already exists, and now is starting to become operational, and that is called the vidy platform. To put it just, vidy is a platform to filter and block the unwanted ads and showing the people the rights ads so that the internet user can be satisfied and not feeling being abused and invaded by such an announcement. Here are several solutions that are offered by the platform.
- Implementing the UI standard
As we have stated before, the UI standard is lacking in the term of advertisement world. Therefore the publisher is publishing more and more ads so that they gain more money. But that this not just the only case since many forms of the ads are also really intrusive and abusive so that the advertisement ads are really in need of the standard. Vidy is implementing the rule of the UI and the forms of advertisements so that the ads are no longer amass in one web page, and many types of ads are becoming more and more friendly to the users and the viewers, and thus people no longer hate the ads.
- Slow loading page
The ads page are currently very ineffective due to their load time. The load time for banner ads or any ads is presently one of the main reason why people are leaving the digital marketing, or the internet advertisement process. The loading pages here is no longer an issue for the vidy platform since vidy platform’s ads are pre-loaded so that they can be visible without even being redirected to another page. The forms of the ads are also quite informative so that the company will not worry concerning the lack of information in their ads.
- Irrelevant Ads
Ads are getting more and more irrelevant since more ads are popping up on the internet. That is the main reason why ads are being hated and thus neglected. This is a challenging issue that needs to be broken down with a new and fresh approach. Many companies are facing this issue the wrong way since they will make more ads, and more aggressive user tracks apps and so forth, that is an abusive way that will never earn the respect of the people. Instead, the vidy platform is showing the different approach which is utilizing the smart contract to map the user so that ads will be shown in correspond to the need and wants of the people. That is a good idea since the people do want relevant ads for their preference. The smart contract will allow different people different ads when they are visiting the same webpage.
- Banner ads stigma
The stigma against the banner ads are severe, to the point they are being hated no matter what kind of ads that they are showing. This is a significant blowback to the advertiser since they are losing their money for such an ineffective method. There is a perfect solution involving the platform, which is the gamification of the ads. The platform will allow the people to see and hold the ads and get incentivized financially. That is a fresh and right approach which is bridging the need of the advertiser to show their advertisement, and the necessity of the people to get money.
The platform is also straightforward to be implemented. First, you need to make an account to the platform, and in this stage, the smart contracts will remember and identify what kind of ads that you are about to see. That is the first filter of the platform so that you will no longer seeing the ads that you don’t want to see. And after being integrated to the platform, you can use the ads to mine the coin which is examining the video ads.
For more info concerning the platform, you can visit the webpage here.
Token generation event
The token generation event or TGE is a token sale. Here is some information concerning the sale of the token.
- The soft cap is 15 thousand ETH (around 10 million dollars)
- Hard cap 60,000 ETH
- Private sale has been completed which is occurred between 1st may to 15th June, $16 million already raised!
- The presale and the main sale are not yet informed (the pre sale will be started in 25 days, August 15th)
The platform also recognizes the tier for their platform. There are four tiers, and that is depending on the amount of token that they are purchasing.
- Free Tier
The free tier is the lowest tier where you can only post, and there is no guarantee that the people that watched your videos are being filtered demographically. That means that your banner ads will be shown to the wrong person. you can also have the basic access to the UI dashboard editing.
Titanium is the second lowest tier that will be reached after you purchase the 300k amount of real coin purchased. You can upload an unlimited amount of the videos, and you can gain the mid-tier dashboard editing on the platform. Your ads will also get filtered so that you will gain the solid and exact viewers that you want to sell it.
Gold is the second highest tier in the platform where the amount of the coin needed to be purchased at this tier is about 700k every coin. You can access the full feature of the UI dashboard, an unlimited amount of videos that can be uploaded, etc.
This is the highest tier of the platform, with the highest amount of the required coin to be purchased which is about 1 million token. This is limited to only 10 thousand seats for the platform, and they will also gain the one tap purchase modal. This is the best tier if you do want to have the highest possible viewers.
As for the token usage, as usual, you need this token to perform the transaction inside the platform, and so forth. You can also use this token to exchange it for the fiat currency such as dollars, etc. otherwise you can store your coin in the wallet. You can also store the coin for future investment.
For further information, you can access webpage listed here.