Jul 8 2018
The Domination and Injustice
The market for photography content is being dominated by two big players who are the shutter cock and Getty Images. These two companies are charging the ridiculous amount of fee to the content creator, to the point where the companies are retaining up to 85% total value of one creation and leaving the photographer only a fraction of their profit. This is demeaning and degrading since the creator are struggling so hard to acquire the photos, and therefore should be rewarded more for their hard work. However, that is don’t happen since the companies decided to keep the profit high while the creator’s appreciation low.
There are many issues concerning the current photography market ecosystem. Here are some of the issues:
- Rejecting transparency
As we have stated before, the big companies are keeping most of the profits and thus leaving the creator scratching their head for such unrewarded effort. Unfortunately, there are no official statement or the system explanation concerning their form of business or their payment system, and it means that they keep the profit high is they want to make it high. This is outrageous and needs to come to an end as soon as possible.
- Unrewarding process
Photography is not an easy task and an easy job. Photography is more like an art, rather than randomly flashing your camera to a random object. Sometimes, finding such object need a harrowing struggle, such as climbing the peak of the mountain, diving to the ocean, taking a very rare occasion photo, and so forth. Photography requires the high amount of patience and resilience and therefore need to be rewarded. However, unfortunately, the market didn’t allow them to have a great profit. Instead, they are just being paid with only a trickle of their hard work. This is indeed discouraging the entire photographer, and thus need to be changed.
This is the sad truth that is hampering the photographer. Once a creator uploads a picture to the image Getty or the shutter cock, they are the one who retains the right of the photos, and thus making them the sole controller of the price where the creator is kicked out of their place. This is sad since the creator knows how hard the photo can be taken, and thus they know how worth their pictures are.
What we mean by that is, the process of the pictures submission and the payment fee is mostly one-way process. It means that the process cannot interfere with anyone and anything, even the creator itself. Moreover, the creator doesn’t have any other alternatives since both companies are the only companies that pay them for their pictures, and therefore the creator must submit to this system regardless of what they feel.
Those are the existing issue that is cycling amidst the pictures market, and this is discouraging the content creator, which is the photographer. In this era of digitalization and information, it is time to set free the market of photography from the crippling ties of the big company and search for a new alternative that is more rewarding compared to the previous one.
For further information you can access the links below:
Wemark As A Disruption In The Current Ecosystem
What we need more now is a disruption to open a hole in the market, and offering the new alternatives for all the content creator, and thus making them more rewarded for their hard work. Moreover, fortunately, such disruption is already emerged called the remark. Wemark is a blockchain powered startup that will try to pay more for all the photographer and to provide them the justice and transparency that they deserve. Here are several features of the wemark that we know about.
As with any other blockchain related startup, they are always decentralized. Both are determined not only by the companies but to all the user as well. In this context, the user is the creator of the photos that are selling their photos within the system. That is just how the blockchain works, which require the feed from the user for the transaction to occur. By this system, it means that the companies and the creator can appraise the photos and determine the prices tags per photos. Moreover, this is a revolutionary way since no other companies are implementing this system, except the blockchain powered companies.
Transparency is just what the creator want. They want to know how much their pictures are being charged, and what happens inside the system. They also want to know how they value their work and setting the prices per photos. Such occurrence did not occur in the old ecosystem, but it did happen in the wemark. The blockchain and the smart contract system will be applied to provide transparency to all the creator concerning what happens to their pictures once it has already entered the market.
- Owning license and right
Previously in the old ecosystem, the creator are stripped of their right and need to report back whenever they are already making profit outside the ecosystem of the companies. That is awful since the creator is removed away from their creation and thus leaving them clueless what to do with their photos since they are no longer have right to distribute it without the consent of the companies. That time is over since the ecosystem of the wemark is giving the right of the photos to the creator, which is obvious. It means that the creator can do whatever they want in their photos, which is also evident since they are the one who creates them.
- Better prices
The prices that are being set by the companies are high and unrewarded since they need to deal with the third man or the third parties, which is the company itself. You may think that the wemark is also the third party like the other companies, but that is wrong. Wemark provides the place where the creator and the market can meet and thus making the creator having more money and reward rather than only a fraction of money compared to the previous ecosystem.
- Trustworthy system
Moreover, final, above all the benefits that will be obtained by the creator itself, is that the creator can trust the system since the system itself is running autonomously and unable to be manipulated by everyone or everything. It will scan your photos, where you can set the price range, and conduct the transaction directly to the buyer and so forth. No more companies interference, no, more one-sided and injustice companies decision.
So as for the process, it is somewhat natural and familiar. What you need first is to sign up by creating the account of the wemark platform. After you have successfully created the report for the platform, then you can start uploading photos to the ecosystem where you can set the range prices per photos, and then let the platform do the work, which is by displaying the images the world. It is an easy and straightforward process where it will benefit all.
For further information concerning the system and the platform, you can access the links below.
The TGE and the Current Process Of It
The most distinct and distinct process of the startup platform is their TGE or token generation event. However, first, let we explain the usage of the token itself. The symbol is the primary currency that will be used to perform the various transaction within the system, such as receiving payment, and so forth. There will be no other currencies to be used inside the platform, just the wemark token. That is just a common market practice by the platform to ensure the value of their symbol.
As for the usage of the token, currently, the token will only be used for licensing and accessing the photos within the system of wemark. However, there will be several advancements of the usage of the token, such as the ability for the creator to hire the model, hire the lawyer or legal team, even selling their photos with token and receive the payment with token too. That will increase the practicability of the token so that it will be used outside the system also. However, since the token itself is preferably flexible and inside the ethereum system, it is possible to exchange the token to the flat currencies and gaining the reward since the token itself comes with the form of investment, just like any other token inside the ethereum system.
Also, as for sale, they are rather different from the rest of the cryptocurrency in the business. First, they provided an insufficient amount of information concerning the sale, but here what we know concerning their sale:
- Total token supply 135 million token
- TGE starts on 24th July and ends on Aug 7th, 2018
- The soft cap is about 1.5 million dollars
- The hard hat is about 8 million dollars
At first glance, we already know that there is a huge difference between this platform and the other. First, this platform is having a meager amount of the total token supply, which is about only 135 million token. Moreover, that is a dwarf compared to the other startup which is reaching for about billion of the total token supply. Also, the second, there is no division of the sales, meaning that they are only deploying one sale period, which interestingly called the crowdfunding rather than the main or the pre-sale just like any other platform. Also, when we look at the period of the sale, we know that the period is only roughly two weeks, not a full month period.
However, that seems not an issue since all the platform has their right to move and shape their own business. And thus this is advantageous for the platform since the token worth more dollars compared to the other token type. The price of the token is about 0.20 dollar per token, that is a very high value for such a token, where the other token is usually having more digits and thus lowering the cost of the token. This also means that the investment by using the token is rather prospective and valuable compared to the other token platform since the initial base value is already high. After the vesting amount of time has elapsed, you can exchange the token for the fiat currency and obtain more money in the process.
As for the token allocation, here is the proportion for each party:
- Token sale 38%
- Reserved for community reward and economy scaling 37.5%
- Advisors and partnership 12%
- Founding team 11%
- Bounty program 1.5%
This is another surprising fact about the platform. We can see here as the token allocation is lower compared to the reserves and the community reward. It means that the platform will concern the compensation for all the photographer to encourage them to use more photos and therefore to make the platform becoming more and more lively and accessible. This is hugely different from the other platform where they are portioning a considerable amount of the token in the token sale.
The reason behind this reason is that the customer still actually allowed to purchase the pictures using the flat currency such dollars. However, as the time goes, more and more services of the platform will be using the token only, and thus increasing their usefulness and rising their value. That is actually very different compared to the other platform where they don’t have a stable community, and therefore they don’t need to worry about the community reward, but once again, that is just what the varieties of business are.
If you are a photographer, it is natural that you want to make a living from your pictures and skills. Searching for a platform that will justly reward you is hard, and therefore you can choose the wemark for your business partner.
To know about the sale and the token, you can visit one of the websites below: